During the early US trading session on Friday, July 10, 2026, Amazon (AMZN) stock showed mixed performance, trading near the 247.04 level with a 2.12% gain over the past five days, though remaining below its all-time high of $274 reached on May 28. The mixed performance is linked to Amazon’s planned spending of $200 billion on AI and data centers in 2026, which is 50 percent higher compared with $131 billion last year, pressuring short-term investors despite long-term growth potential. Amazon reported strong Q1 2026 earnings with $181.5 billion in sales, a 17 percent increase from the previous year; North America sales rose 12 percent to $104.1 billion, international sales increased 19 percent to $39.8 billion, GAAP net income was $30.3 billion (diluted EPS $2.78), and operating income was $23.9 billion. AWS sales grew 28 percent to $37.6 billion, and advertising sales increased 24 percent to $17.2 billion, while free cash flow was only $1.2 billion in the last 12 months due to heavy AI spending. The recent Prime Day event generated over $26.4 billion in sales, and the next earnings report is scheduled for July 30, 2026.