The Department of Trade and Industry (DTI), through the Tatak Pinoy Council Secretariat (TPCS), highlighted the country’s industrial roadmap during GrowthCon PH 2026, an annual conference organized by The Business Manual. Held on July 23 at Samsung Hall in SM Aura, the event drew more than 400 participants under the theme “Unlocking the New Growth Playbook.” Speakers focused on helping businesses build resilience through clear vision, disciplined leadership, and the strategic use of AI. A key highlight was the presentation of the Tatak Pinoy Strategy, anchored on Republic Act No. 11981, which promotes Philippine-made products by prioritizing them in government procurement. Trade Secretary Cristina A. Roque said the strategy aims to strengthen Filipino industries and raise the global profile of Philippine-made products. Actor and entrepreneur Marvin Agustin encouraged MSMEs to develop discipline when scaling businesses. Niek van Veen, vice president for Growth at Thinking Machines Data Science, urged companies to organize and clean their data before adopting AI tools. Luxe Beauty and Wellness Group CEO Anna Magkawas said entrepreneurs must be very clear on their company’s mission and values.