Meta launched Muse AI, a consumer AI agent with free and paid tiers, that can book appointments, shop, manage finances and compose/send emails, enabling user-directed actions across everyday tasks. META stock rose about 10% after the announcement. Meta says Muse needs access to users’ emails, calendars, e-commerce and bank data, and will run in a sandboxed VM. Zuckerberg says the release was delayed for safety and security. Traders note questions on adoption, profitability, competition and privacy risks. Analyst Dan Ives says Meta Platforms (META) will ramp AI efforts and hold leadership even if rivals pull back, comment ahead of Meta Connect 2026.