Google invested $75 million in indie studio A24 as part of an AI partnership, sparking widespread protest. WIRED’s headline on the story read, “A24 Knows You’re Mad about the Google-AI Collab.” Film Twitter reacted with despair, including a viral tweet stating “Rest in Peace A24 2012-2026,” and an A24 subreddit experienced a meltdown. Sources close to the studio told the article that A24 was aware people were mad, but they pushed back on the notion that embracing AI was a top-down initiative forced on filmmakers for business reasons, instead stating that the push to explore these tools came from the artists themselves.