S-Pure, a brand under the Betagro Group, partnered with AnyMind Group to create a campaign targeting the youth market in the FMCG sector. The campaign merged Large Language Model (LLM) technology with AnyTag, a data-driven influencer marketing platform. The goal was to break out of traditional frameworks and create a personalized experience. AnyMind deployed a “Companion Strategy,” combining Generative AI with data-driven influencer marketing. Execution involved an AI chatbot named “Purery” designed as a food and lifestyle companion. The user journey included 5 steps: Discovery via influencers on TikTok and Facebook sharing personalized “AI Menus”; Friendly Interaction with the chatbot; Personalized Q&A generating tailored recipes highlighting S-Pure ingredients; Custom Menu Recommendations integrating the brand’s 3S Japan Quality; and Seamless Conversion redirecting users to TikTok Shop with discount codes.