Apple is reportedly developing a robotic smart-home display priced at around $1,000 (£745.24), but software challenges could push its launch from 2027 into 2028, according to reporting by The Information. The project is part of the company's broader exploration of home robotics, which reportedly includes experimental machines designed to follow people, fly indoors and fold laundry. The plans remain unconfirmed by Apple, and not every project is expected to become a commercial product. The smart-home display appears to be further along than the other concepts, although its final name, price and release date have yet to be established publicly. The proposed device is described as a nine-inch touchscreen mounted on a motorised arm that can swivel towards people, with cameras and sensors allowing it to respond to activity around the home. Reported examples include switching on lights when someone enters a room and potentially telling a cat to get off a table. The device would also need to detect nearby objects to help prevent its moving arm from striking them. The challenge lies in the software, not just the moving screen. The project reportedly began as a simpler video-calling device before Apple's AI ambitions expanded its capabilities. The product has been referred to in reports as the HomeView Ultra, although HomeView Max has also been mentioned. Neither name has been confirmed as Apple's official branding, and the reported price of around $1,000 (£745.24) should be treated as a target rather than a final retail figure.