NVIDIA has raised the price of its RTX PRO 6000 flagship workstation GPU to $16,000, a card featuring 96 GB of GDDR7 memory using premium 3 GB modules. According to reporting from VideoCardz, the enterprise card has undergone three price increases since its March 2025 launch, starting at $8,565, rising to $13,250 in June, and now reaching $16,000 in August. The hikes are attributed to an ongoing memory component shortage, with consumer graphics cards seeing price increases of upwards of 40% in some regions and averaging between 20%-30%. The RTX PRO 6000’s memory modules are said to cost upwards of $70 each, accounting for roughly $2,240 of its price. NVIDIA has reportedly told its consumer AIB partners that its kits will have higher costs beginning this month, leading some to raise prices through retail channels. The article notes that MSRP for some GPUs, such as the GeForce RTX 5090 for halo AIB models, is essentially double, and NVIDIA is poised to reap rewards from AI profits regardless of customer base, leaving businesses and consumers facing hard choices regarding GPU upgrades.