Katina Ndlovu, an SEO strategist and brand consultant based in Lonehill, Sandton, has published a new analysis piece titled "Where SEO Is Actually Heading in the Next 24 Months," live on katinandlovu.co, examining the future of search engine optimisation for professional services businesses in Johannesburg and across South Africa. The analysis, published August 6th 2026, draws on client case studies, industry research, and the author's direct experience. Key findings include that AI Overviews, Perplexity, and ChatGPT search have changed how clients find service providers, and businesses not optimised for AI-generated answers risk invisibility. Entity SEO, building a consistent digital identity, is now a primary driver of visibility; Ndlovu cites a Sandton-based financial advisory firm where six weeks of entity consolidation led to measurable improvements in AI search visibility within three months. Answer Engine Optimisation (AEO) is emerging as a distinct discipline requiring content AI systems can extract, trust, and cite, with depth of expertise, structured data, and topical authority as key signals. Local search is evolving, with Google Business Profile data, reviews, and local citations processed by AI to generate recommendations. Ndlovu states that most SEO advice is out of date, and consultants who adapt in the next twelve months will have an advantage.