Meta Platforms Inc. stocks traded up by 5.95 percent, driven by strong AI-driven advertising growth and the unveiling of a new Meta Compute cloud unit selling AI compute and models, which pushed shares up roughly 8–10%. Wolfe Research projects CapEx near $200B in 2026 and sees the cloud plan adding about 20% to EPS per gigawatt monetized. In-house Iris AI chip production starting in September and a move to 14 gigawatts of capacity next year drove another roughly 3.8% gain. Muse Spark and Muse Image AI models are rolling out across apps and ad tools. A fresh upgrade to Buy from Erste Group cited stronger growth and margins. On Friday, July 10, 2026, Meta Platforms Inc. stock [NASDAQ: META] was trending up by 5.95%. The company reported ~$201B in TTM revenue growing >20%, EBITDA margins above 50%, $32B quarterly operating cash flow, and $13B free cash flow after nearly $19B capex. ROE is above 30% with debt/equity at 0.36 and interest coverage ~120x. The stock traded from ~$599 to ~$669 in five sessions, with key support at $640 and resistance near $700.