Samsung India launched the "Big Game, Bigger Screen, Biggest Moments" campaign for football fans, offering exclusive deals on its Vision AI Big TVs. The new AI Soccer Mode, available on the 2026 Vision AI TV lineup, uses real-time scene analysis to improve ball movement, enhance colour vibrancy, and replicate stadium-like audio. Samsung’s Vision AI Companion integrates Bixby, Perplexity, and Microsoft Copilot, with features including AI Upscaling Pro, Color Booster Pro, and AI Sound Controller Pro. As part of the campaign, customers can avail a free soundbar worth up to ₹92,990 or a free TV worth up to ₹2,14,990, depending on the purchase model, up to 20% cashback, zero down payment options, and EMI plans extending up to 30 months. The Vision AI Big TVs start at 75 inches and include services like Samsung TV Plus, Samsung Care+, Samsung Finance+, Sound Plus, Art Plus, and a seven-year OS upgrade guarantee. The offers are available through Samsung India’s retail outlets and online channels.