Artificial intelligence is reshaping corporate public relations, with a vice president of public relations at a major Chinese tech firm revealing a plan to build an AI brain as a strategic middle-platform, drastically cut content planning positions, and expand the media relations team several times over. The new mission for media relations personnel is to collect non-public, covert information and "feed" it to the AI system, as the quantity and granularity of non-public intelligence directly determine the AI's PR combat capabilities. Veteran industry observer Yang Ding noted in his "Yikou Laopao" column that his value comes from possessing more covert information than is available on the public internet, stating, "I simply possess more covert information than AI, that's all," and that acquiring more covert information is the core competitive advantage against AI. A typical case involved a company that discovered, through insider connections, that a journalist's spouse was an investor in its direct competitor, revealing a covert conflict of interest.