HS Ad said on the 4th that AI Directors Team Creative Director Park Chan-su's AI short film "Even (EVEN)" won the best AI film award in the AI film category at the Los Angeles Movie & Music Video Awards in the United States and the World Film Festival in Cannes in France. The award follows May, when HS Ad CD Park Dong-hwa won five titles at global film festivals with the AI short film "The Messenger." Even is a thriller short film about a man who, after a minor fender bender in a parking lot, is chased by a faceless presence, conveying that even a trivial wrongdoing will bring a commensurate price. Even was also named an official selection for best AI short film at the AI International Film Festival and the AI Zone International Film Festival. HS Ad is using AI across the entire marketing process, and the AI Directors Team sets creative direction and designs AI production workflows. The company plans to apply AI video production know-how from Even to future advertising and brand content production. CD Park Chan-su said the achievement combined planning, storytelling, and directing capabilities with AI technology to present competitive content globally.