According to Amazon Web Services’ latest “Unlocking Europe’s AI Potential” report, only 41% of healthcare organisations have adopted AI, compared to a European average of 54% across industries, yet healthcare is outperforming almost everyone else among adopters. Healthcare organisations are more likely to use multiple AI tools, more likely to have formal governance structures in place and more likely to report strong returns on their investment. Among those that have adopted AI, 55% consistently use multiple AI tools, compared to 45% across industries, and only 13% remain in the experimentation phase. Healthcare also leads on AI governance, with 36% operating under a formal AI strategy and 18% having formal data governance frameworks, which according to AWS is nearly double the cross-industry average. The report suggests success may have less to do with how quickly organisations adopt AI and more to do with how deliberately they do it, with healthcare’s caution reflecting the serious consequences of mistakes in clinical decisions, diagnoses and patient records.