FC Barcelona has partnered with Google Pixel and Google Gemini, with Google Gemini becoming the club’s official consumer AI partner and Google Pixel its official mobile phone partner. The collaboration aims to use artificial intelligence and next-generation mobile devices to enhance fan experiences both at home and at the stadium. Google Gemini will help put an expert football assistant in fans’ pockets to better understand match strategy and will crowdsource stadium anthems by transforming matchday emotions into imagining scoring a thrilling victory at Spotify Camp Nou. Google Pixel smartphones will be featured in premium digital media depicting the everyday lives of the club’s men’s and women’s first football teams, allowing fans to customize their device interfaces with Barca branding. Google’s marketing director stated, “We are thrilled to partner with FC Barcelona, a club that has not only built champions on the pitch but has also defined football culture off it. By bringing together Google Pixel's hardware and Google Gemini’s capabilities, we want to reimagine what a sports partnership can be. Together with FC Barcelona's incredible global fanbase, we will enhance how they capture, analyze, and celebrate the game we all love — making the matchday experience more personal, creative, and accessible for everyone.” The partnership combines technological proficiency with international reach to advance fan involvement.