Cendyn has unveiled Wayfinder, a GEO analytics and LLM monitoring platform designed to help hoteliers maintain visibility across AI models like Gemini, ChatGPT and Perplexity. Built into the Cendyn CMS, Wayfinder runs simulated prompts across leading AI models to surface GEO health, fact health and directive readiness, detecting drift when AI starts answering with wrong information. It analyzes and scores hotel web content, creating agent directives with property details for recommended schema and text files. Cendyn incorporated an AI search command center with a GEO health score highlighting visibility, accuracy of rate and content parity, prioritizing actions addressing issues like policy hallucinations. Hotels also gain insight into competitor market share through intelligent comp set analysis. Kevin Duncan, Executive Vice President Product at Cendyn, stated, "When AI drifts from your brand truth, Wayfinder flags it. While OTA dependency is a tax on bookings, AI invisibility risks being a cliff." Wayfinder is the first step in Cendyn's AI-native architecture, following the launch of AI Connect in January that ensures hotels' ARI data is visible.