To rank in ChatGPT, site owners should allow OpenAI’s search crawler on their site, confirm the crawler can reach their pages, get pages into Bing and Google search results, keep important text in the page itself so crawlers don’t need JavaScript, write pages that answer the exact questions customers ask, and earn coverage on websites ChatGPT cites for those questions, according to Hostinger’s tutorial. It says ChatGPT, OpenAI’s AI chatbot, responds in conversation rather than displaying a page of search results like Google, and when it searches the web it picks sources for each prompt based on how relevant, easy to find, and trustworthy a page is. ChatGPT rewrites prompts into one or more targeted search queries and gathers pages from partner search providers and OpenAI’s own crawler; answers can vary by prompt wording, approximate location, and ChatGPT’s memory feature. OpenAI says ChatGPT ranks search results based on factors designed to surface relevant, reliable information, and the article says users can influence discoverability, relevance, and authority. It distinguishes a mention, where a brand is named without a link, from a citation, a clickable link to a page, and says no method guarantees a citation.