Mark Zuckerberg has unveiled Muse Image, Meta’s first standalone artificial intelligence image-generation model developed by its recently created Meta Superintelligence Labs (MSL), marking the company’s latest attempt to challenge rivals including OpenAI, Google and Anthropic in the evolving generative AI market. The launch, announced on Tuesday, comes just months after Zuckerberg reorganised Meta’s AI operations under Meta Superintelligence Labs following criticism that the company’s earlier AI models were falling behind competitors in reasoning, coding and multimodal capabilities. Meta said Muse Image is designed to generate high-quality images from text prompts while also supporting advanced image editing capabilities that will eventually be integrated into products including Instagram and the Meta AI assistant. The model is expected to power new creative tools across Meta’s ecosystem of more than three billion users. The release forms part of Meta’s broader ‘Muse’ family of AI models, which began with the launch of Muse Spark earlier this year. Meta has also confirmed that it is working on Muse Video, a video-generation model that has yet to be released.