Ask Proxy™, a personal AI assistant that works entirely by text message, launched today in the U.S. and Canada. Rather than waiting for users to write a prompt or open an app, Proxy proactively reaches out by text to help adults stay ahead of everyday decisions. Setup takes about 20 minutes: users create a profile, optionally connect their calendars, and Proxy begins reaching out by text. Users can also text Proxy anytime they have a question. Proxy gradually introduces simple ways of using AI, such as snapping a photo of the refrigerator for dinner ideas, sending a voice memo to capture thoughts, or signing up for recurring texts like a daily dad joke or monthly reminder to give the dog flea medication. Christine Landis, creator of Proxy, said she thought about everything people forget to ask in the first place. For example, more than a month before her son's birthday, Proxy proactively texted Landis to suggest a party theme and offer a gift idea. Trevor Moore, a 36-year-old executive, calls Proxy his "dad insurance policy," noting it spells out specific next steps like booking a couples massage with a link. Proxy is sold as an individual subscription rather than a shared household account, allowing each account to be tailored to one person's decision-making style.