PwC US today announced the launch of agentic contact and service solutions, developed with OpenAI, to help organizations reimagine customer engagement and service through its agentic front office approach. The solutions combine PwC's industry, customer transformation and implementation expertise with OpenAI frontier models to modernize customer service operations. "Customer expectations continue to evolve, placing greater demands on organizations to deliver relevant, responsive, and seamless experiences at every interaction," said Ian Kahn, Customer & Commercial Excellence Platform Leader, PwC US. At the center of this offering is PwC's AI-powered voice and digital agent capability, developed alongside OpenAI, which with OpenAI multimodal APIs enables more natural, context-aware conversations. PwC is among the first organizations working closely to bring this capability to market with OpenAI. "PwC brings the industry expertise, transformation experience, and enterprise delivery capabilities needed to turn AI ambition into measurable outcomes," said Colleen Kapase, Vice President of Strategic Global Partnerships and Ecosystems, OpenAI.