Residents of Memphis and Southaven, Tennessee, are eligible for a 50% discount on Starlink plans and a waiver on hardware rental, cutting the cost of a 100 Mbps plan from $55 (plus the $10 Monthly Kit Fee) to just $27.50, and the most expensive Max plan from $130 monthly (plus the $10 hardware rental) to just $65. SpaceX SVP for Starlink Michael Nicolls shared the news on X, stating the Colossus datacenters could not be accomplished without support from the local Memphis community. Elon Musk also posted, “Half price Starlink for people in the Memphis region.” Critics say this is a PR stunt as SpaceX faces lawsuits for air and noise pollution. The Southern Environmental Law Center (SELC) previously sued the company over alleged “illegal” generators used to run the Colossus site, and another class action was filed last month over “near-constant noise” and vibrations. SELC Senior Attorney Amanda Garcia stated communities are asking xAI to shut down its illegal, unpermitted power plant. The U.S. government asked the court to dismiss the lawsuit, arguing that shutting down xAI’s generators “threatens American national, economic, and energy security.”