USEReady, a global AI, data, and analytics company, announced the appointment of Vivekanandan Srinivasan as Practice Leader for its Snowflake AI Adoption practice, effective July 8, 2026, in New York, NY. Vivek, a Snowflake Data Superhero and published author on Snowpark, will lead USEReady's Snowflake-aligned service delivery and drive go-to-market efforts. He joins from Verizon, where he served as Senior Manager, GenAI Enablement. Co-founder & CEO Uday Hegde noted Vivek’s contribution to the open source community and his role in early Snowpark toolkit and CocoPlus for AI adoption, adding that USEReady is launching SemaBridge, a semantic interoperability platform. Co-founder & President Lalit Bakshi stated that SemaBridge sits at the intersection of BI modernization, semantic governance, and Snowflake's AI capabilities. As Practice Leader, Vivek will build and scale USEReady's Snowflake service capability, anchor client delivery across Snowflake Semantic Views, Cortex Analyst, Cortex Agents, and Snowflake Intelligence, and lead practitioner and partner engagement for SemaBridge.