A growing number of celebrities are filing trademark applications to protect their likenesses, voices, and iconic phrases amid the AI boom, as AI-generated content can spread misinformation by depicting real people doing, saying, or endorsing things without their knowledge. Grok, a chatbot developed by Elon Musk's xAI, garnered widespread criticism in January for allowing users to create sexualized deepfakes images of real people, some of which included minors, and the company is facing legal action. OpenAI faced backlash after launching its video generation platform, Sora 2, last year, allowing users to create videos featuring trademarked characters without consent, which led to pushback from entertainment studios and actors like Bryan Cranston, who flagged unauthorized videos featuring his character Walter White from "Breaking Bad"; OpenAI implemented an opt-in approach before shutting down the platform in April. Sarah Silverman and a group of plaintiffs sued OpenAI in 2023 for copyright infringement, and a federal judge narrowed the scope of the lawsuit in February 2024, but it is ongoing. Matthew McConaughey secured eight trademarks related to his likeness as of February, including his iconic "Dazed and Confused" quote, "Alright, alright, alright," and said in an interview that taking a passive stance won't cut it.