ORM Agency, an online reputation management firm serving clients across the United States, United Kingdom, Australia, and Canada, has announced the launch of a dedicated AI reputation management service. The service addresses a shift in how consumers and professionals research businesses and individuals online, as traditional reputation management tools were not built to handle this change. In 2025, six percent of consumers used AI tools such as ChatGPT for business recommendations; in 2026, that figure has risen to 45 percent. ChatGPT now serves over 400 million weekly active users globally, and Google AI Overviews reach nearly one billion searchers. Sixty-five percent of Google searches now end without a single click, as AI-generated answers deliver information directly. According to BrightLocal's 2026 Local Consumer Review Survey, 82 percent of consumers now read AI-generated review summaries before individual reviews. The service addresses that negative content like complaint site listings and Reddit threads now feed AI-generated summaries, which can be the first thing a potential client or partner encounters before forming a judgment. Traditional reputation management focuses on Google's ranked search results but does not address what happens when someone asks ChatGPT a direct question about a business or person, as the AI synthesizes accessible sources into a single paragraph answer.