Adobe has launched Adobe Brand Visibility, a product designed to help brands track how they appear across AI-driven search and chat services, adding a new marketing tool to Adobe CX Enterprise. The product combines Adobe's content optimisation tools with AI visibility data from Semrush, following Adobe's acquisition of the search marketing group. Marketers will be able to review how often their brands are mentioned in responses generated by services including ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity AI. Adobe says the service draws on nearly 300 million real-world AI search prompts. It also provides audience reach data, competitive share-of-voice information and insights from a brand's owned channels. Adobe is targeting marketers facing a shift in how consumers discover products and services online, citing its own data showing AI traffic to US retail sites rose 1,324% between October 2024 and May 2026, while AI traffic in the travel sector increased 2,215% over the same period. The system is aimed at what the industry has begun to call Generative Engine Optimisation, or GEO. Adobe Brand Visibility can also operate as a standalone application or as an integration with Adobe Experience Manager. A central part of the launch is the use of Semrush datasets, including broader search intelligence built on 28.5 billion keywords and 43 trillion backlinks collected over 17 years.