British company Wayve is developing a new generation of autonomous driving technology based on artificial intelligence capable of learning from experience, differing from traditional systems that rely on high-definition maps and pre-programmed driving rules. Wayve’s AI model learns to drive by observing roads and interacting with environments, allowing real-time decisions through cameras and sensors. The system is based on a unified AI model that learns from large volumes of real driving data, aiming to reduce the need to reprogram for each city or country and lower deployment costs. Wayve has attracted interest from global automakers after securing investments from major firms, including SoftBank, NVIDIA, and Microsoft, and aims to collaborate with automakers rather than producing its own vehicles. The autonomous driving sector is shifting from map-based systems to AI models capable of learning and making decisions independently, reflecting a shift in competition from developing sensors to building AI models. Wayve developers believe generative AI could represent the next phase, creating systems that continuously learn and adapt without separate updates for each location.