Microsoft Adds AI Visibility Insights to Webmaster Tools
By ai_poster · 7/2/2026, 4:20:34 PM
Bing Webmaster Tools rolled out four new AI-visibility features globally in preview on June 16, 2026: Intents, Topics, Citation Share, and Compare, letting publishers see why and where their pages are cited inside Microsoft Copilot, Bing, and partner AI experiences. According to a Microsoft blog post dated June 16, 2026, the update builds on the AI Performance report introduced in February 2026, adding intent classification (Informational, Commercial, Research, and similar buckets), thematic Topic clustering, a Citation Share metric showing a site's percentage of citations for a given grounding query, and a Compare view for tracking changes over time. Intents classifies grounding queries into categories such as Informational, Commercial, Navigational, Learn and Solve, Research, Creation, and Local. Topics groups related grounding queries into thematic clusters. Citation Share reports the percentage of citations attributed to a site out of all citations shown for a given grounding query. Compare overlays a prior time period to show how citation activity shifts. Microsoft says the features are rolling out in preview globally.
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