Rob Collie, who spent 13 years at Microsoft and was a founding engineer behind Power BI before founding his own data and AI consulting firm, concluded that most companies are approaching AI the wrong way. He said the future is not simply buying more AI-powered software or rushing to build your own large language model. The real opportunity is teaching today's AI models how a business actually works and empowering the right people inside the company to do it. The article states that AI transformation is not about owning the most sophisticated model but about combining powerful models with proprietary business context, domain expertise, and empowered people. AI becomes more valuable when it understands the context behind the work, not just the task itself. The people who can connect business context, data, and technology will turn AI into better decisions. The post also notes that artificial intelligence will play a more important role in many industries, affecting financial investment and entering fields such as healthcare, education, logistics, business operations, customer service, and risk management.