During Meta's second-quarter earnings call on Wednesday, CEO Mark Zuckerberg said global time spent on Instagram grew by double digits year over year this quarter, "largely driven by improvements to our feed and Reels recommendations." Zuckerberg stated that recommendations are becoming more personalized, and that Instagram reels combined "faster inference with a new architecture that draws on deeper user history to improve predictions," driving a "15 basis point increase in sessions on Instagram." Recommendations are trained by automatically feeding every public Reel and post to an LLM. The company launched Muse Image in early July, letting users create AI-generated images from photos on public Instagram accounts of people over 18, but the generation function was shut down in less than a week after a privacy backlash. Meta CFO Susan Li said the company expects continued "scrutiny on youth-related issues in several markets" and has "a number of youth-related trials scheduled for this year," which could result in financial losses. The company reported $2.40 billion of charges "related to legal proceedings."