On the 23rd, Kyo Won Tour Travel Ji announced it is enhancing communication with the 2030 generation on social media through content utilizing an AI character. The company introduced the AI character 'Ji', inspired by meerkats and set as a new marketer at Travel Ji, to strengthen communication with its younger customer base. Ji shares episodes of office life via the social media short-form content 'Ji's Real-Life Log'. According to an analysis of Kyo Won Tour's own social media channel (Instagram·YouTube) data, content featuring Ji has surpassed 1 million cumulative views. Views for Instagram content related to Ji were more than four times higher compared to general information-focused content, and user engagement rates reached a level 2.2 times higher than that of general content. Kyo Won Tour plans to further strengthen its connection with the 2030 generation through Ji's charm and storytelling-centered content while expanding digital communication.