Cohere’s chief revenue officer, Frank O’Dowd, outlined the enterprise AI company’s strategy on Tuesday, emphasizing that its solutions complement, rather than replace, customers’ existing systems. He announced plans to establish local units in South Korea and Japan and to double the company’s technology and sales headcount in the Asia-Pacific region by the end of this year. O’Dowd said Cohere has pursued an enterprise AI strategy focused on sovereign AI from the outset, with services available across all major cloud providers and on an on-premise basis in customers’ own data centres for regulated industries. He stressed that, unlike competitors, Cohere does not build platforms to increase model sales. The company’s enterprise AI platform North provides models, embeddings, rerank (Cohere Rerank) and translation models, supporting inference and agentic AI solutions with frontier and open-source models in cloud or on-premise environments. Cohere Compass, a search solution, lowers token costs by using rerank functions before frontier-model search. Cohere plans to release Command A Plus, a new large model with 1 trillion parameters, by the end of the year. O’Dowd highlighted value for money, noting Cohere models run with less hardware, enabling agentic AI in regions with limited GPU access. He also expressed confidence in translation, citing Arabic benchmarks where it delivered performance on par with three top frontier models.