At a press briefing for "Google AI for Business 2026" at the Shilla Hotel in Jangchung-dong, Seoul, on the 14th, Google assessed Korea as a key market leading global AI innovation. Yoon Goo, head of Google Korea, said, "In the AI transition, it is a battlefield where the leaders driving global AI innovation gather to compete." Google unveiled its full-stack AI strategy, spanning infrastructure, models, and workflow automation, and cited Samsung Electronics as a representative case of AI use by domestic corporations. Google Cloud announced a collaboration plan under which employees of Samsung Electronics' Devices eXperience (DX) institutional sector worldwide will use the enterprise AI platform "Gemini Enterprise" for in-house work. According to Ruth Sun, head of Google Cloud Korea, Samsung Electronics conducted a comprehensive review of model performance, security, and value for expense in selecting Gemini Enterprise, and employees used the product directly and offered opinions. Samsung Electronics is using Gemini Enterprise to solve work-related problems based on corporate data and plans to expand its use to customized AI agents.