In 2026, using AI in your business is table stakes. According to McKinsey & Company’s The State of AI in 2025, 88% of organizations regularly use artificial intelligence (AI) in at least one business function. Stanford’s 2026 Artificial Intelligence Index Report documents productivity gains of 14% to 15% in customer support, 26% in software development, and up to 50% in marketing output. AI can be applied to content creation, customer service, website and app development, market research and competitor analysis, and operations and data analysis. For content creation, Muammar Reed, cofounder of MiJa Books, puts his video captions into ChatGPT or Claude and asks for newsletters and carousel posts. Andrew Faris, founder and CEO of AJF Growth, uses Claude to generate explainer video scripts and then runs them through ElevenLabs for voice-overs. At Manscaped, the content team uses an internal large language model (LLM) developed to generate content using five virtual actors; CEO Paul Tran notes the company built 26 versions of its internal model to improve how its product appeared.