Zack Kass, former Head of Go-To-Market at OpenAI, will headline the opening day of Build IT LIVE 2026, IT By Design's eighth annual conference for managed service provider (MSP) leaders, running August 3 through 5 at the Hyatt Regency Jersey City. The event brings together more than 500 MSP founders and decision makers, operating at 92% C-suite attendance. Kass helped build the commercial strategy that brought ChatGPT to enterprise buyers and will join IT By Design founders Sunny and Kam Kaila on the mainstage. Days One and Two feature four tracks with more than 40 breakout sessions. Day Three is the AI Accelerator, opening with a mainstage keynote and live AI panel, followed by three consecutive rounds of hands-on workshops. Attendees leave with N8N workflow templates and a pricing guide for reselling AI services. The day closes with the ITBD Partner Awards, then a Great Gatsby-themed night at the New York Stock Exchange. Ahead of the event, attendees can take the AI Index, a short self-assessment that scores an MSP's AI maturity.