Ipsos hosted an on-demand webinar titled "How Visible is Your Brand on ChatGPT, Gemini, and Claude," addressing that consumers now ask LLMs questions throughout their buying journey instead of typing keywords into a search bar. The session covered understanding the real questions consumers ask AI, measuring brand visibility in responses from ChatGPT, Gemini, Claude, and other LLMs, comparing positioning against competitors, identifying which sources influence AI recommendations, and improving presence in AI-generated answers through Generative Engine Optimization (GEO). The webinar included a live platform demonstration and real-world use cases.