Zee Entertainment Enterprises plans to invest Rs 1,000 crore in sports rights, production capabilities and related infrastructure, while reserving Rs 944 crore for potential acquisitions, as part of a proposed Rs 3,144-crore strategic cash deployment plan through FY29, disclosed in the notice for its extraordinary general meeting scheduled for July 31, 2026. The plan will be funded through the proposed preferential issue of fully convertible warrants to promoter group entity Sunbright Mauritius Investments, with Zee’s board approving the issue of up to 24.95 crore warrants at Rs 126 each, aggregating to Rs 3,143.52 crore. Under the sports allocation, Zee plans to spend Rs 450 crore in FY27, Rs 350 crore in FY28 and Rs 200 crore in FY29 to strengthen in-house production infrastructure, selectively acquire media rights across sporting formats, and invest in sports infrastructure. Zee has acquired rights for 39 FIFA events through 2034. The Rs 944 crore acquisition allocation targets inorganic growth opportunities in music content, digital platforms, production and visual-effects services, out-of-home media and live events, with an expected investment payback period of around three years. Zee has already invested around Rs 116 crore for a 24.9% stake in Phantom Digital Effects.