On June 23, Meta unveiled a new in-house line called Meta Glasses, starting at $299, dropping the Ray-Ban branding while still produced with Ray-Ban parent EssilorLuxottica. Central to the launch is a collaboration with Kylie Jenner, whose custom-designed “Meta Starfire Kylie Edition” frames are included among three styles—the Adventurer, Fury and Jenner’s Starfire edition. The glasses feature built-in cameras, open-ear speakers and microphones, capturing up to three-minute videos in 3K resolution, and offer voice commands via “Hey Meta” for real-time queries. Meta promises slightly improved battery life compared to Ray-Ban Meta models. The Meta Glasses debut with Muse Spark, Meta’s latest multimodal A.I. model. Meta’s announcement comes days after Snap introduced its own A.I.-powered glasses, SPECs. Matt Maher, CEO of M7 Innovations, noted the glasses are “effectively a tenth of the price of Specs.” Meta currently leads the smart glasses market with an estimated 82 percent share, and EssilorLuxottica reported selling more than 7 million Meta A.I. glasses in 2025.