McDonald’s Philippines and Leo Manila launched “AI Wanna Taste It,” a campaign introducing Chip, a curious, charming AI pop star obsessed with the human world of McDonald’s Fries fandom. Chip stars in a music video celebrating the delight of sharing food and creating memories. Ada Almendras-Lazaro, Chief Marketing Officer, McDonald’s Philippines, stated that technology can analyze moments but never experience them, inspiring the idea that “McDonald’s Fries are so good, even AI wants them.” Raoul Panes, Chief Creative Officer, Leo Manila, said the campaign started with the strength of the product, leading to an AI character through whose eyes they celebrate the uniquely human enjoyment behind every fry moment. Chip will become a recurring presence in McDonald’s Philippines’ social universe over the coming weeks. Margot Torres, Managing Director, McDonald’s Philippines, noted that enjoying McDonald’s fries together remains the same since opening the first store in Morayta, Manila in 1981 up to today with over 860 stores in the Philippines. McDonald’s Philippines is also dedicating every “Fryday” (from July 17 to Aug 28) to giving fans more reasons to come together over World Famous Fries.