BYD plans to deploy artificial intelligence agents across its global sales and marketing operations to generate hyper-localised content in minutes, as outlined by executive vice-president Stella Li during a fireside chat with Martin Sorrell at the Cannes Lions festival. The strategy focuses on operational speed and cultural translation, enabling regional teams to track consumer behaviour in real time and distribute targeted promotional content within minutes. AI systems will translate complex engineering achievements into lifestyle benefits, such as calculating direct cost savings for fuel in the Middle East and parts of Europe. The technological push comes as the world's largest manufacturer of new energy vehicles pivots from reliance on exports to localising its manufacturing footprint in Europe, Latin America, and the Middle East. Li stated, "My plans are going to engage a lot of AI agents into my sales and marketing activity," adding that "with today’s AI technology, we can produce very high-quality content in ten minutes."