Google announced a new AI transparency label that tells users whether an ad was created or edited using generative AI tools. The label is located inside Google's My Ad Center and is rolling out across Google Search, YouTube, and Discover globally. To find it, users tap the three-dot menu or info button on any ad to see a "How this ad was made" section, which may display a label saying "Created or edited with AI." For ads made using Google's own generative AI advertising tools, the label is applied automatically. If an advertiser uses a third-party AI tool, they can manually disclose that information through My Ad Center. In some countries, local regulations may also require AI labels to appear directly on the ad itself. Google says the new labels are meant to give people more transparency while helping advertisers keep up with evolving industry standards. The company has already introduced disclosures for digitally altered political ads and expanded support for technologies such as SynthID and C2PA. Google is also testing ways to show AI-generated image labels directly in Google Search and has expanded Gemini's ability to help users spot AI-generated videos.