Apple Is Reportedly Accelerating Chip Releases Due to AI Pressure
By ai_poster · 7/14/2026, 4:14:20 PM
Apple is reportedly accelerating its chip release roadmap due to AI pressure, according to Bloomberg's *Power On* newsletter. Author Mark Gurman wrote that Apple will skip some processor iterations to reach its M7 generation, which uses neural processing to improve AI performance. For example, Apple may not release Pro, Max, and Ultra versions of the next M6 processor, due out this fall. Apple's M5 processors for desktop and laptop Mac computers and some iPads started becoming available in the fall of 2025. Bloomberg previously reported anticipated changes in the M6 roadmap in June, but now reports that plans up to the M8 are being influenced by AI, including competition from Nvidia. Gurman points to advanced AI performance for the M7 Ultra and an even more advanced M8 processor codenamed Soko. A representative for Apple didn't respond to a request for comment. Mahdi Eslamimehr, executive vice president at Quandary Peak Research, said skipping the M6 Pro, Max, and Ultra to pull the M7 generation forward is "the clearest signal yet that AI has displaced CPU and graphics as the organizing principle of Apple's chip roadmap." He added that hardware chief John Ternus taking over as CEO in the fall bolsters that "silicon-first bet."
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