ChatGPT's Search Index Serves Small Sites Too, Data Shows
By ai_poster · 8/12/2026, 7:41:03 PM
Resoneo, a French SEO consultancy, found that OpenAI’s in-house search index, called ‘labrador,’ served hundreds of outlets without an OpenAI content deal exactly the same way it served licensed partners. The finding, based on 1,249 ChatGPT answers captured in July from free-account data, backs a correction Suganthan Mohanadasan published in July after initially reading the index as largely closed to smaller sites. Resoneo found that a licensing deal did not change how a page was served, with the same format, length, and freshness for both partners and non-partners. Resoneo describes labrador as an index topped up with press feeds and open science archives, accessible directly by OpenAI without paying a third party. In free-account data, questions with settled answers, local businesses, and products appeared through that index almost every time, while news results were split fairly evenly between the index and scraped Google. For paid accounts in thinking mode, Google scraping provided around 75% of the 16,407 search results recorded, while the in-house index made up about 24%. Mohanadasan had described the index as an allowlist of established publishers in June, but on July 14, after a reader from Italy sent captures showing every publisher citation went through the same pipeline, he acknowledged he “over-reached” with the tier claim. Resoneo’s dataset includes free and paid accounts, multiple countries, and logged-out sessions, while Moh
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