Meta is shifting to a $2.00 per million token pricing model for its Meta Business Agent, signaling a structural change in enterprise software economics from human headcount to AI output volume. On August 1, 2026, the product will transition from a free testing phase to this commercial model. The per-seat model has become a poor proxy for value, as BCG research indicates that 43% of US jobs are crossing the 40% task-automation threshold. Monday.com shifted in May 2026 from per-seat SaaS to a hybrid model centered on AI credits. Pricing architectures are bifurcating into three models: legacy per-seat, per-conversation (exemplified by Salesforce Agentforce at a flat $2.00 per interaction), and per-token (adopted by Meta). Meta’s blended rate creates a 40-50x price advantage over Salesforce’s approach. With a typical interaction consuming 20,000 to 25,000 tokens, a 10-turn conversation on Meta’s infrastructure costs roughly $0.40 to $0.50, versus $2.00 under a flat-fee model. Meta reports over 1 billion active business conversation threads daily. On October 1, 2026, Meta will resume per-message charges for service messages within the 24-hour window, creating an overlapping cost structure for intelligence and delivery. Gartner projects that more than 40% of enterprise agentic AI projects will