Meta CEO Mark Zuckerberg has assembled a small team to develop Arena, an experimental application inspired by prediction platforms such as Kalshi and Polymarket. Arena will initially rely on a video game–style points system rather than real-money wagers, and is one of several apps Meta is testing designed to operate independently of Facebook, Instagram, WhatsApp, and Messenger. Insights from Meta reveal that there are 3.566 billion daily active users since April 2026, and it plans to channel audiences toward Arena through its existing ecosystems, but no release date has been announced. This year, Meta provides insights into its broader strategic plans by stepping away from reliance on ad revenue toward other avenues like subscription models, AI-driven advertising automation, and selective investments in hardware and infrastructure. Points-based systems found in Arena reduce exposure to privacy and gambling laws. Experts forecast that prediction markets could reach $1 trillion in annual trading volume by 2030. As of mid-2026, main competitors include Polymarket, Kalshi, Manifold Markets, Metaculus, Azuro, PredictIt, and legacy platforms. Last Tuesday, media reports revealed that Polymarket had allegedly paid influencers to create fake trades and winnings in U.S. markets.