Zeng Ailing has joined Bilibili as the head of AI video generation business, reporting to CEO Chen Rui, according to 36Kr exclusive reporting. Bilibili has not yet responded to a confirmation request. Bilibili has publicly stated its AI investment focuses on video understanding, video recommendation, and assisted video creation, and Zeng may participate in related businesses. Her profile shows she worked on Tencent Hunyuan & AI Lab team and the International Digital Economy Academy for three years, leading human-centric perception and generation research, and later joined Anuttacon, an AI company under miHoYo founder Cai Haoyu, developing a human-centric interactive multi-modal video generation system. She holds a doctorate from The Chinese University of Hong Kong and was a visiting scholar at Carnegie Mellon University. Bilibili has sought a stable AI leader; last September, Zhang Di, former Kuaishou vice president, joined as head of its technology line but left about two months later to return to Alibaba. In 2024, Bilibili launched Index, a foundational large model applied in video content creation, understanding, and distribution, and built role-playing, speech generation, and anime video generation models. In March 2026, Bilibili launched the AI video creation platform updream with "long-term memory", "personalized skill library", and free canvas functions. This January, Bilibili launched its first AI Creation Contest, awarding a top UP creator up to 1 million RMB