OpenAI hosted its first brand trip over the weekend, flying a group of creators to Wildflower Farms, a luxury resort in New York’s Hudson Valley that bills itself as a "meaningful encounter with nature." The getaway featured private cabins, monogrammed pajamas, gourmet outdoor dinners, and jars of honey stamped with the company’s logo. Creators posted room tours—rates run roughly $1,500 to $3,100 per night—and shared clips with their followers. AI creator Justyn Warner wrote on Instagram that OpenAI flew him to New York for its "first ever brand trip," surrounded by "some of the best creators on the planet and some of the brightest minds in AI." The guest list leaned heavily toward tech, work, and entrepreneurship creators, including Megan Lieu, Grace McCarrick, Avni Barman, and Sreya Halder. Online, the luxury retreat drew backlash, with comment sections filled with questions about the environmental cost of AI, its effect on creative work, and why creators agreed to promote it. Wildflower Farms sits on 140 acres in Gardiner, New York, surrounded by meadows, woodlands, orchards, and views of the Shawangunk Ridge. The resort is an awkward backdrop for a company facing questions about the physical infrastructure supporting its products, as every ChatGPT request must be processed by servers in data centers equipped with specialized computer chips that draw electricity, generate heat, and require additional electricity and large amounts of water