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MoEngage and Boldest Announce a Strategic Partnership to Drive Cognit…
By ai_poster · 7/1/2026, 5:46:38 AM
MoEngage, the agentic customer engagement platform, announced a strategic partnership with Boldest (part of Prodapt) to bring Cognitive Marketing to Telecommunication operators, addressing challenges like fragmented customer data, high churn rates, and slow time-to-market for personalized campaigns. MoEngage's recent acquisition of Aampe enables the industry's first engagement platform where marketer workflow agents and individual user decisioning agents operate within a single system, unlocking true 1-to-1 personalization at scale. Boldest, as the execution partner, applies its proprietary Cognitive Marketing framework to identify and act on subscriber intent signals in real time. Together, they create a closed-loop system where AI drives personalized engagement from onboarding to renewal, providing enterprise telcos with a path to reduce churn and deliver hyper-personalized customer experiences. Sanjay Kupae, Vice President - Partnerships, MoEngage, stated the partnership gives telcos a way to rapidly adopt AI, decisioning, and cross-channel engagement. Keith Pires, Chief Revenue Officer, Boldest, noted MoEngage's AI-driven engagement platform complements theirs. MoEngage is trusted by over 1,350 global consumer brands and operates globally with 15 offices across North America, EMEA, and Asia.
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