A woman named Maphra, known only for metal covers like Bring Me The Horizon’s “Doomed,” has amassed over 50 million plays across YouTube and Spotify since the cover dropped in February. She has done no interviews and posted next to nothing, leading a large swath of people to believe she was not a real person, but an overperfect fiction generated by artificial intelligence. Her videos have the same super-pristine intimacy of AI avatars, with a camera shot that never changes but for a robotically looping judder. However, details the machine can’t conjure include the trembling of her eyelashes, individual hair strands jumping, and the shading of her cheeks. Bring Me The Horizon brought out Maphra, a real fleshly creature, to perform the cover at a show in May, shutting up the doubters. The article notes a “double bluff” strategy, where baiting people into thinking you’re a robot could work as a rollout scheme, harnessing the energy of listeners who treat AI like the plague to generate attention.