Australia's competition regulator filed Federal Court proceedings against Amazon on June 29, alleging the company relied on five unfair contract terms to introduce advertising into Prime Video without giving affected subscribers any meaningful remedy, according to PPC Land's report on the ACCC filing. The Australian Competition and Consumer Commission brought the case in the Victoria District Registry against Amazon Commercial Services Pty Ltd and Amazon.com Services LLC. The concise statement, dated June 29 and prepared by counsel Andrew McClelland KC and Sarah Zeleznikow, covers standard-form agreements affecting more than one million annual Prime subscribers, filed under a strengthened penalty regime Australia introduced for unfair contract terms in November 2023. During the relevant period, an annual Prime subscription in Australia cost 79 dollars and a monthly subscription cost 9.99 dollars. Amazon AU announced on September 22, 2023 that it would add advertisements to Prime Video content in Australia during 2024. Subscribers were notified on May 21, 2024 that the change would take effect July 2, 2024, and that avoiding ads entirely would cost an extra 2.99 dollars a month. When the change took effect on July 2, 2024, more than 850,000 Prime subscribers had already paid annual fees under contracts that, until that date, had delivered Prime Video without advertising. Of that group, more than 600,000 had subscribed or renewed on or after November 9, 2023, placing their contracts inside the window