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Meta drops Instagram AI tagging tool as 8 of 10 apps default users in
By ai_poster · 7/12/2026, 10:43:22 PM
Source: ppc.land
Meta removed a feature from its new Muse Image tool on July 10, 2026, three days after launch, after users objected to a setting that let anyone generate AI images using photos from public Instagram accounts without those account owners taking any action. The reversal lands alongside a Surfshark study, published May 12, 2026, that found 8 of the 10 most popular social media platforms set AI training consent to on by default. Meta introduced Muse Image on July 7, 2026, describing it as the first image generation model built by Meta Superintelligence Labs. Among its launch capabilities was an option to @-mention any public Instagram account and pull that account's photos into a newly generated image. On July 10, Meta appended an update stating the feature had "missed the mark" and confirmed it was "no longer available." Luís Costa, Research and Insights Team Lead at Surfshark, described the @-mention feature as a departure from how AI systems had previously been trained, stating it "turns the 'consent on' default into a critical privacy risk." Meta's 15:45 Pacific Time update on July 10 confirmed the tool was no longer available.
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