In 2026, the AI content industry buzzword shifted from "AIGC" to "AI Super-Creation," referring to creators who use multiple generative tools to independently complete planning, screenwriting, visual design, video generation, and post-production, forming a stable and distinct work style. Content projects that previously required dozens of collaborators can now be finished by one individual or a small team of 3 to 5 people. MCN institutions including Maiya Media, Fengqun Culture, OST Media, and Shike Culture have set up dedicated AI content teams, incubated account matrices, and signed top-tier creators. While platforms like Douyin and Bilibili compete for creators through AI creation contests, cash bonuses, computing power support, and exclusive traffic, Xiaohongshu has taken a different path, not packaging "AI" as a separate content category. It includes high-quality AI works in its support system for medium-long videos, short films, and new-generation creators, while conducting large-scale governance on AI hosting, fake personas, and low-quality batch-generated notes. Xiaohongshu does not oppose AI creation but establishes a stricter standard: AI can help with shooting, special effects, and production, but cannot replace the creator. In March 2026, Xiaohongshu launched the first "RED New-Generation Creation Contest," investing 10 billion event traffic and 5 million yuan of creation funds. The 50 final selected creators can each get a special fund